WordPress blog site – is this the right type of site for me?

By Keren Lerner
13th October 2010

Websites built with WordPress or other blogging platforms like Posterous or Tumblr can be a great replacement for a full website.  Well written and relevant news articles and posts are brilliant way to market your business. If you are a single person running a small business it’s an ideal replacement for a full website. If you are running a larger company then there are ways a blog can be used for marketing certain parts of your business.

It’s less expensive to design and build, and you can manage it yourself.

Some reasons we love blogs:

  • They are fully customisable so the design can vary radically!
  • You can showcase pictures from and tell stories about the projects you have worked on
  • You can promote the work of your favourite clients and suppliers.
  • A blog site is easy to update and most people can learn the basic skills within a 40 minute training session
  • You can write a number of different types of articles – for some examples have a look at this article about the different types of blog posts.
  • They easily integrate with social media such as Twitter and Flickr and Facebook
  • You can write articles about the different services you provide
  • You can easily include video embedded from Vimeo or YouTube.
  • A blog which is regularly updated means there is fresh content all the time which means it’s a more interesting site to go and visit.
  • Having a regularly updated blog on the site is also great for search engines. Each time you add a page to your blog, you create another page on the internet, and this means search engines are more likely to find your site when people search for you.
  • You can pre-set when you would like your blog posts to go “live” and go back and change them whenever you like.
  • Blog posts can be easily shared on the internet through social media sites like Facebook and Twitter.

If you would like more information on the different options for setting up a blog, please email us and we will be happy to help!

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About the Editor

Keren Lerner
Keren Lerner is the founder of TLD and came up with the idea of this blog, which is used to show different types of blogs, for training and placing interesting topics and stories. All the posts on this site are edited by Keren but often you will see the credit is from someone else.