This post was actually written in November 2012. But I backdated it.

By Keren Lerner
5th October 2012

Why backdate your blog posts?

It’s about the impression you are giving. You don’t want to look like you have a blog which you haven’t kept up to date – even if it’s true. It’s possible to make it SEEM like you were super efficient and blogging all along. You see, when you share a post, and people land on your blog, they see the other posts and when you wrote them.  This is a good thing – as it means your older posts can be read. But it’s also a bad thing, if you have been neglecting your blog.

I recently had a creative brainwave and posted a post about cats and dogs. This wasn’t appropriate to put onto the Top Left Design blog as it had nothing to do with marketing or design.

I then noticed it had been over a year since I last put a post onto this blog. And since this is a blog about blogging, that’s really bad. But my evil plan is to cover my tracks. So eventually, no one will know (except you). And WordPress allows you to publish a post in the past, or schedule it for the future. It’s magical blogging time travel!

How often should you be blogging?

For a business blog, I think it’s best to have at least one blog post per month. One a week is better. And since I hadn’t done this, I have to make it seem like I had. Fill up the calendar, cover my tracks!

So, I will have to write 11 blog posts about non time sensitive topics, and somehow relate them to blogging. And I will do this!

These will precede this one, so if you are reading this – it’s my confession and I am scuppered. To help me out I will be on the lookout for guest posts, list posts, recommendations and reviews – from other writers. I may even go and dig out those emails I keep getting from people saying they would like to provide content for this post, and ask them to send me what they have.

But rest assured, I will only accept high quality, useful content, as there is no point otherwise! Comments welcome below.

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About the Editor

Keren Lerner
Keren Lerner is the founder of TLD and came up with the idea of this blog, which is used to show different types of blogs, for training and placing interesting topics and stories. All the posts on this site are edited by Keren but often you will see the credit is from someone else.